Convert leads faster. Let your CRM do the busywork
Capture leads from WhatsApp, ads, forms, and other channels. Automatically track conversations, meetings, qualification, and follow-ups—so your sales team can focus on the customer instead of updating CRM records
Trusted by Leading Companies
Choose a workflow to see how Goapp helps your sales team convert leads
Explore key capabilities for sales & lead conversion
Create leads from conversations, Meta Ads, forms, imports, APIs, prospecting, and other acquisition sources
Connect WhatsApp Business conversations to CRM while allowing salespeople to continue working from the WhatsApp app
Manage lead ownership, status, stage, source, qualification, activities, notes, and follow-up in one workspace
Automate assignment, stage updates, reminders, inactivity handling, task creation, analysis, and other repetitive sales workflows
Continuously summarize the current situation, customer needs, buying signals, objections, risks, and suggested next step
Define qualification criteria and track what is confirmed, missing, or still needs to be discovered
Create follow-up tasks manually, through automation, or from AI-detected commitments and recommended actions
Connect calendar events to leads and turn meetings into structured activities, notes, and next steps
Convert qualified leads into deals and manage opportunities through proposal, negotiation, won, or lost stages
Assign leads by team, branch, campaign, product, territory, round robin, or custom business rules
Keep conversations, meetings, tasks, notes, updates, and other sales activities connected to the lead
Keep WhatsApp, email, meetings, and other customer interactions connected to the sales context
Link leads to contacts and companies so sales teams can understand the wider account relationship
Use AI to summarize context, draft replies, suggest actions, identify missing information, and assist salespeople through the playbook
Preserve source, campaign, UTM, ad, and referral data so teams can trace leads back to acquisition activities
Track lead volume, response time, qualification, stage conversion, follow-up performance, pipeline, and sales outcomes