Customer Service & Support

Deliver fast, consistent support on every channel

Bring every customer question, complaint, and request into one workspace. Let AI handle routine questions, route complex cases to the right team, and track every case until it's resolved.

Trusted by Leading Companies

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Choose a workflow to see how Goapp works for customer service & support team

Popular Channels

Direct Web and Mobile Chat

Add real-time customer communication to your own websites and mobile applications.

Direct Web and Mobile Chat

WhatsApp

Reach customers on the world’s most popular messaging platform with official business messaging

WhatsApp

Instagram

Turn Instagram DMs into customer conversations for sales and support

Instagram

Email

Manage customer emails alongside chats and messages in a unified inbox

Email

Explore key capabilities for customer service & support

Unified Inbox

Manage customer conversations from WhatsApp, email, Instagram, web chat, mobile apps, and other connected channels in one workspace

Conversation Management

Assign, transfer, snooze, reopen, close, tag, prioritize, and manage conversations throughout the support lifecycle

Intelligent Routing

Automatically route incoming conversations based on intent, branch, language, customer profile, queue, workload, or custom business rules

Agent Assignment & Workload

Distribute conversations through manual assignment, round robin, user groups, team structures, or workload-based rules

AI Customer Agent

Automate common support questions using approved knowledge and connected business systems while escalating complex issues to human agents

AI Agent Assist

Help agents summarize conversations, find relevant knowledge, draft responses, understand customer context, and determine next actions

Customer 360

Bring customer identity, conversation history, orders, loyalty, activity, notes, and other customer data into one support view

Support Cases & Projects

Turn conversations into structured support tickets, complaints, service requests, maintenance cases, or other operational workflow

Tasks & Reminders

Track work that needs to happen outside the conversation, including customer follow-ups and internal actions

SLA Management

Define and monitor first response, assignment, resolution, and other service targets across teams and customer segments

Escalation

Automatically notify supervisors, reassign conversations, or trigger workflows when SLA, priority, or other conditions require attention

Internal Collaboration

Use comments, mentions, notes, tags, and handovers to coordinate between customer service, operations, sales, and other teams

Knowledge Management

Provide agents and AI with approved SOPs, FAQs, product information, troubleshooting guides, and other service knowledge

Customer Feedback and CSAT

Automatically request customer feedback and connect satisfaction results back to conversations, agents, and customer profiles

Automation

Trigger routing, assignment, tagging, status changes, reminders, messages, escalations, case creation, and other repetitive service actions

Service Analytics

Measure conversation volume, response time, resolution time, SLA performance, agent workload, customer feedback, and recurring issue patterns

API & Business System Integration

Connect support workflows with order systems, CRM, ERP, loyalty, booking, billing, or other business applications so agents can retrieve information or take action without switching systems