Deliver fast, consistent support on every channel
Bring every customer question, complaint, and request into one workspace. Let AI handle routine questions, route complex cases to the right team, and track every case until it's resolved.
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Choose a workflow to see how Goapp works for customer service & support team

Popular Channels
Direct Web and Mobile Chat
Add real-time customer communication to your own websites and mobile applications.

Reach customers on the world’s most popular messaging platform with official business messaging

Turn Instagram DMs into customer conversations for sales and support

Manage customer emails alongside chats and messages in a unified inbox

Explore key capabilities for customer service & support
Manage customer conversations from WhatsApp, email, Instagram, web chat, mobile apps, and other connected channels in one workspace
Assign, transfer, snooze, reopen, close, tag, prioritize, and manage conversations throughout the support lifecycle
Automatically route incoming conversations based on intent, branch, language, customer profile, queue, workload, or custom business rules
Distribute conversations through manual assignment, round robin, user groups, team structures, or workload-based rules
Automate common support questions using approved knowledge and connected business systems while escalating complex issues to human agents
Help agents summarize conversations, find relevant knowledge, draft responses, understand customer context, and determine next actions
Bring customer identity, conversation history, orders, loyalty, activity, notes, and other customer data into one support view
Turn conversations into structured support tickets, complaints, service requests, maintenance cases, or other operational workflow
Track work that needs to happen outside the conversation, including customer follow-ups and internal actions
Define and monitor first response, assignment, resolution, and other service targets across teams and customer segments
Automatically notify supervisors, reassign conversations, or trigger workflows when SLA, priority, or other conditions require attention
Use comments, mentions, notes, tags, and handovers to coordinate between customer service, operations, sales, and other teams
Provide agents and AI with approved SOPs, FAQs, product information, troubleshooting guides, and other service knowledge
Automatically request customer feedback and connect satisfaction results back to conversations, agents, and customer profiles
Trigger routing, assignment, tagging, status changes, reminders, messages, escalations, case creation, and other repetitive service actions
Measure conversation volume, response time, resolution time, SLA performance, agent workload, customer feedback, and recurring issue patterns
Connect support workflows with order systems, CRM, ERP, loyalty, booking, billing, or other business applications so agents can retrieve information or take action without switching systems
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