Marketing & Engagement

Reach the right customer with the right message at the right moment

Turn customer data, behavior, transactions, campaigns, and conversations into targeted engagement across WhatsApp and other channels

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Choose a Workflow to See How Goapp Helps You Engage Customers

Explore Key Capabilities for Marketing & Engagement

Campaigns

Plan, launch, manage, and measure outbound customer engagement

Audience

Build reusable audiences from customer profile, behavior, transactions, engagement, loyalty, and other business data

Dynamic Segmentation

Automatically add or remove customers as their data and behavior change

WhatsApp Campaigns

Send targeted, approved WhatsApp campaigns to relevant customers

Customer Journeys

Automate welcome, nurturing, post-purchase, reminder, re-engagement, and other lifecycle journeys

Customer 360

Bring customer profile, transactions, communication, loyalty, behavior, and engagement into one actionable customer view

Campaign Attribution

Track campaign, source, UTM, ads, QR codes, links, and other entry points throughout the customer journey

Conversational Engagement

Turn campaign responses into AI, chatbot, sales, commerce, or service conversation

AI

Use AI to analyze customer context, assist with segmentation, create content, understand responses, and recommend next actions

Automation

Trigger messages, update audiences, route responses, create leads, start workflows, and respond to customer behavior

Analytics

Measure campaign engagement and connect marketing activity to conversations, conversions, transactions, retention, and other business outcomes

Automation

Automatically route orders, update statuses, synchronize inventory, trigger fulfillment workflows, and notify customers as conditions change